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From ‘web log’. A type of website with a series of postings by one or more ‘bloggers’, often with a facility for readers to post comments. Postings are normally displayed in reverse chronological order (latest post first). Often, their content combines text with images (including embedded videos) and tools allowing the reader to index the material or submit it for attention/promotion on social networking sites. Dealing with any subject under the sun, blogs range from simple personal journals to sophisticated serial treatments of specific subjects. Blogs are the most explosive growth area on the Internet with over 110 million blogs indexed and about 60,000 new blogs launched each day. Unsurprisingly, blogs and their bloggers increasingly attract the attention of publishers’ marketing departments who see the huge potential of their ability to ‘speak’ to large focused readerships.

This definition is extracted (and expanded on) from the book Getting Published: A Companion for the Humanities and Social Sciences by Gerald Jackson and Marie Lenstrup. It was first referred to in the blog Getting Published in a post on the requirements and costs of self-publication.

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