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Imprint

(1) Properly, the name and address of the publisher. (2) In effect, the publisher’s brand. A publishing company may have several imprints depending on the type of books or markets, e.g. separate imprints for adult versus children’s fiction or scholarly versus popular non-fiction.

For example, NIAS Press is the publishing arm of the Nordic Institute of Asian Studies. Although functioning as a fully fledged, independent university press, the press has no legal or financial autonomy from the institute. ‘NIAS Press’, then, is an imprint of the institute.

If we were, say, to begin publishing manga comics (we have no such plans), then – to preserve the distinct identity and reputation of our Asian Studies list – we would likely establish a separate imprint (e.g. ‘NIAS Mangas’).

This definition is extracted (and expanded on) from the book Getting Published: A Companion for the Humanities and Social Sciences by Gerald Jackson and Marie Lenstrup.

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Categories: Uncategorized
  1. January 4, 2013 at 5:28 pm

    Thank you for this information, but I do have a question: If an author is self-publishing through a POD printer and want to have their own ‘imprint’, are they required to establish some sort of legal entity to do it, i.e. an LLC or some such?

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