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Advance orders

Orders for a book received and recorded prior to publication, also called ‘dues’. Publishers hope to build enough advance orders so that their release, when stock is first delivered to the warehouse, will cover the printing bill. Sometimes conflated with back orders.

However, publishers (and their authors!) need to be wary that actual publication is not too long after the announced publication date. Some retailers and library suppliers automatically cancel their orders after (say) 90 days have elapsed.

This definition is extracted (and expanded on) from the book Getting Published: A Companion for the Humanities and Social Sciences by Gerald Jackson and Marie Lenstrup.

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