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Company (often another publisher) selling a publisher’s list (normally on commission) in a specific territory, frequently on an exclusive basis.

For example, NIAS Press handles its own marketing and promotion in Europe, all sales being handled via its warehouse in the UK. Outside Europe, however, the Press has a network of distributors and agents covering every part of the world and undertaking both sales and marketing functions.

This set-up is quite normal but it is also quite common for smaller US and European presses to have little or no representation abroad. It astounds me that the booming Asian market is quite often ignored or undervalued.

This definition is extracted (and expanded on) from the book Getting Published: A Companion for the Humanities and Social Sciences by Gerald Jackson and Marie Lenstrup.

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