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Short text piece describing a book, used in marketing material and on the back cover (as the back blurb) as well as on the inside sleeve of the jacket. Often this blurb is based on the book description made by the author in the author/marketing questionnaire. Ideally, the blurb is augmented with the endorsement of a known/trusted scholar.

This definition is extracted (and expanded on) from the book Getting Published: A Companion for the Humanities and Social Sciences by Gerald Jackson and Marie Lenstrup. It was first referred to in the blog Getting Published in a post on cover design.

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